_{Copywriting Projects}

OTC drugs

Johnson & Johnson CPI
New product introductions, sales promotion & recruitment.

Novartis (Triaminic, Tavist-D)
Consumer sales promotion.

Pfizer (Ben-Gay, Coritzone-10)
Consumer sales promotion.

Warner-Wellcome (Listerine)
Consumer sales promotion.

Wyeth-Ayerst
Employee promotion.

Boehringer-Ingelheim
Sales force themes.

Lederle Pharmaceuticals
Sales force campaign.

Healthcare

MedQuist
Speech recognition ads, sales collateral, emails. Events, solutions and branding web content.

SDMS (Stuart Disease Management Services)
Collateral, articles, scripting.

CVS
Interviews, research and copy for advertorial.

Medco
Medicare prescription drug plan benefits manager - direct response packages.

Independence Blue Cross
Site 65: Medicare health plans website manuscript. ibx.com, copy editing healthcare articles.

Atlantic Health System
concepts for winning pitch for agency of record.

Holy Redeemer Hospital
TV and print campaign for Women’s Health.

Universal Healthcare Services
TV, ad, and brochure copy for various hospitals within their management.

Siemens Medical Solutions (US)
interviews, employee meetings and newsletter articles.

GSK
Diversity brochure and manual, concepts and copy.

Health Valley
Website copy and articles promoting organic nutrition and healthy lifestyle.

Ethical drugs

Abilify
Spec Ad Concepts.

ZYVOX
Sales force scripts for MRSA antibiotic.

Physician Emails
Rhinocort, Pulmocort,Toprol-XL.

Prempro
Website referencing and copyediting mini-site content.

Medical Devices and Applications

Bactekiller
U.S. Distributor's brochure.

Intacs
Patient information kit and letter.

Cycare Information Management System
Direct response packages.

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